STADIUM PLACEMAKING
STOCKHOLM
Design Team: Imagination London
Role: Part of design & concept team, 3D visualisation, design intent & construction drawing package.
BRIEF
Breathe life into a stadium built for blockbuster events that take place once or twice a week?
INSIGHT
Young families, suburbanites and sports fans. What unites them all is that their time is precious. In their busy, urban lives, they want meaningful experiences that last long in the memory.
SOLUTION
Make the most of your time. Create a time-based entertainment concept, available 12 hours a day, 12 months a year.
VENUE OF THE YEAR AT THE 2014 STADIUM BUSINESS AWARDS
